《二零一六-二零一六学年 第2学期》.docVIP

 2008-2009学年 第2学期 本 科 生 学 期 论 文 论文题目 英汉广告翻译中的文化差异 学生姓名 王 聪 二级学院 外语(国际交流)学院 专业班级 英语062班 完成日期 2009年5月21日 Contents Abstract Introduction ..……………………………………………………1 II. The Relationship Between Culture and Advertising Language….1 A. Language and Culture…………………………………………… 1 B. Advertisement and Culture………………………………………. 2 C. Advertisement Language and Culture…………………………….2 III. Culture-Specific in Advertisement Translation…………………..2 Differences in related cultural background …………………........3 B. Differences in cultural value........................................................... 3 C. Differences in numbers....................................................................3 IV. The Principle of English-Chinese Advertisement Translation…..4 A. Understand target language culture adequately...............................4 B. Balance the relationship between metaphrase and paraphrase........4 C. Adopt transliteration and free translation.................................... 4 V. Conclusion ...........................................................................................5 Bibliography.............................................................................................6 Cultural Differences In English-Chinese Advertisement Translation Abstract: As Mark Twain says that many a small thing has been made large by the right kind of advertising, advertisement has become one of the most important product of culture in the modern age. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume products or service of a brand. Especially, advertising language is characterized by cultural and age background. Advertising has gone through five major stages of development: domestic, export, international, multi-national and global. Nowadays, since the economic globalization, the relationship between advertisement and culture become more closely. This paper gives a deta