英文调研资料.ppt

The research about PG 宝洁广告使用的媒体 宝洁广告策略 宝洁大幅度的广告费 宝洁大幅度的广告费 The adventivements was fous on ... what the pgs ad fous on are depend on characters. For example,the HeadShoulders,Rejoice,Pantene and so on,these all take different quality to display their 效果 广告策略 A positioning strategy P Gs brand positioning high win, the product has always been high-priced, high-quality, known Procter positioning in the high quality, high price, giving the feeling of trustworthy, followed by P Gs products and related goods as household detergent effect, consumers are most concerned about is the product of Two a