客户关系管理课程设计——七天连锁酒店详细分解.docVIP

目录 目录··························································P1 第一章：CRM概论·············································P2 第二章：七天连锁酒店概况······································P3 第三章：所在行业行业分析······································P3 第四章：七天连锁酒店工作流程··································P4 第五章：酒店员工职责··········································P5 第六章：以客户为中心的业务重组································P7 （一）业务流程重组····································P7 （二）客户服务流程重组································P8 第七章：对七天连锁酒店CRM功能模块设计······················P9 （一）客户服务管理·····································P9 （二）客户智能管理···