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Richard J. Gerrig, Ph.D.Philip G. Zimbardo, Ph.D. Developed and prepared by Joseph A. Davis, Ph.D. Psychology and Life Seventeenth Edition Copyright ?2005 Pearson Education Group. Developed and prepared by Joseph A. Davis, Ph.D. This Allyn and Bacon multimedia product and its contents are protected under copyright law.燭he following are prohibited by law: any public performance or display, including transmission over any network; preparation of any derivative work, including the extraction, in whole or part, of any images; any rental, lease, or lending of the program. A PowerPoint?Slide Presentation for Chapter 1 Psychology and Life Copyright ?2004 Pearson Education Group. Developed and prepared by Joseph A. Davis, Ph.D. This Allyn and Bacon multimedia product and its contents are protected under copyright law.燭he following are prohibited by law: any public performance or display, including transmission over any network; preparation of any derivative work, including the extraction, in whole or part, of any images; any rental, lease, or lending of the program. Chapter 1 Main Points What makes psychology unique? Why study psychology? The evolution of modern psychology What psychologists do Psychology in the 21st Century What Makes Psychology Unique? Psychology defined - The scientific study of the behavior of individuals and their mental processes What Makes Psychology Unique? Scientific Method defined - Set of procedures used for gathering and interpreting objective information in a way that minimizes error and yields dependable generalizations What Makes Psychology Unique? Behavior defined - The observable actions by which an organism adjusts to its environment Why Study Psychology? Describing what happens - Behavioral data Explaining what happens - Levels of analysis - Synthesis of information Predicting what will happen - Scientific vs. Causal prediction Controlling what will happen - Prevention and intervention Explaining What Will