营销英语unit9研究.ppt

* * * * * * * * Section III Situational Dialogues Richard: Yes, like Boeing and Airbus. Bill : Southern China Airline Company placed a big order for Boeing planes when the president of China visited USA last year. Richard: Why did the airline company order planes during the leader’s visit? Bill : Good question. PR offers the best explanation. Richard: What do you mean? Bill : A plane order is a big deal (大买卖). It will attract a flood of attention when it is completed during the president’s visit, a great time for both parties to mount a PR campaign to boost bilateral (双边的) relationships!　 Richard: I see! Thank you, Bill. Look! There comes a Jackie Chan’s film on the TV. I like this guy. Bill : I prefer a nap (打盹). Enjoy yourself. Answer the following questions according to the dialogues. Exercise 5 Section III Situational Dialogues PR plays an important role in corporate operation. The companies know about the importance of the media. One piece of news can save a company, or kill it as well. 2. Why companies focus on the media? 1. Why do many multinational companies set up independent PR departments? Answer the following questions according to the dialogues. Exercise 5 Section III Situational Dialogues See a film. Boeing and Airbus. Public relations. 5. What did Richard do after the talk? 3. What were they talking about on the plane? 4. Can you list some names of plane producers? Section III Situational Dialogues Exercise 6 Group discussion Invite some classmates to join with you. Discuss the buying of planes. List the characteristics of the plane deal. Then make a presentation to the rest of the class. Characteristic 1 Characteristic 2 Plane order The deal will attract great attention and offer lots of job opportunities. a big deal Marketing Skills Section III Situational Dialogues How to take the advantage of PR? 如何利用公共关系？ 保持与你的客户沟通，在他/她重要的日子或日期，送点礼物或去拜访他/她。 A gift can remind him/her of you. 礼品