大学体验英语第三册_unit_3.pptVIP

Procedure Warm-up Activities Culture Notes Language Points Difficult Sentences Summary Follow-up Activity Assignment Can you name them? 　 ??? Warm-up Activities Warm-up Activities Brainstorm some household appliances /domestic electrical appliances fridge/refrigerator/chest freezer/ ice box/cooler/mini-bar air conditioner, (electric) vacuum cleaner, hair dryer, washing machine/washer dish washer, microwave oven, electric cooker, toaster heater, hot water heater, electric fan, iron TV, camera Reference Department of College English Culture Notes Haier is the world’s 4th largest white goods manufacturer and one of China’s Top 100 electronics and IT companies. Haier CEO Zhang Ruimin He was born on January 5, 1949 in Laizhou, Shandong. To improve Haier’s management efficiency, Zhang Ruimin combined Chinese traditional culture and western industrial experience. Culture Notes Culture Notes In 1997, Zhang Ruimin was presented with the 1997 Entrepreneur Award by Asia Weekly. In 1999, Zhang Ruimin was ranked 26th among the 30 World Most Respected Business Leaders by the Financial Times. On September 6, 2002, Zhang Ruimin was honored with a Global Business Leader. Language Points 1. household: adj. of, relating to, or used in a house; commonly known; familiar household goods/appliances/chores Coca Cola is a household name around the world. householder/housekeeper Language Points 2. compete: v. try to do or be better than someone else They found themselves competing with foreign companies for a share of the market. I had to compete against 19 other people for the job. competition, competitor, competitive Language Points 3. target: v. something aimed or fired at The hunters target was a wild animal. It is hoped that civilians will not be targeted during the war. Most ads target (= are directed at/aimed at) a specific area of the market. Language Points 4. campaign: n. an operation or series of operations energetically pursued to accomplish a purpose One of the m