unit 1-Extended Course.ppt

Contents Career Skills Description Section One Things to Do Section One Activity 1 Read More about Company Introduction 1) Do you like Coca-Cola? 2) What do you know about the Coca-Cola Company? 3) Why does the Coca-Cola Company enjoy such a good reputation? Section One Activity 1 The Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and SP 500. Its current president and CEO is Muhtar Kent. The company is best known for its flagship product Coca-Cola. With lunch and dinner, Americans commonly drink water, milk, fruit juice, beer, coffee, tea or a carbonate beverage. Coca-cola is the most popular and best-known non-alcoholic carbonated drink in America and also in the world. Section One Activity 1 The story of coca-cola’s birth is now well known to the world. In 1886, an Atlanta pharmacist named John S. Pemberton mixed syrup of coca leaves and coca nuts in his backyard and sold it in his own drugstore as a medicine. He experimented by adding soda water to the syrup and expanded his sale. In 1892 Asa Griggs Candler obtained the right to Pemberton’s formula for the surprising sum of $2,000. Eight years later he set up the franchising system, which is the key to the company’s success even today, and first put the drink into bottles. The drink is called “Coca-Cola” because of the coca leaves and kola fruits that were used to add flavor. Dr. Pembertons partner and bookkeeper, Frank M. Robinson, suggested the name and he used the letter “C” because it was believed the two “Cs” were more attractive from a marketing point of view. Robinson then wrote it in the elegant script famous today. Section One Activity 1 Coca-Cola