witcherslideschp12014报告.pptVIP

Strategic Management: Principles and Practice, 2nd edition Barry Witcher Vinh Sum Chau ISBN 978-1-4080-6395-8 ? 2014 Cengage Learning  Chapter 1 Overview of Strategic Management Contents of Lecture By the end of this lecture you should have a good understanding of: The definition of strategic management and its components. The difference between strategic management and strategy. The relation of strategic planning to emergent strategy. Contrasting perspectives of strategy. Strategic Management defined Strategic management is the management of an organization’s overall purpose, to ensure t