国际商务函电双语教程chapter 7.pptVIP

BACKGROUND INFORMATION Packing is considered as one of the very important parts in international transactions. Not only does it help to promote sales, reduce warehousing cost, freight and damages, it also reflects the achievement of a country’s science, technology, culture and art, add value to the products. Good packing may create people’s desire to possess them and enable the goods to reach users in perfect condition. BACKGROUND INFORMATION Inner packing aids marketing, advertising, display, presentation, protection, handling and self-service retailing, while outer packing is designed to