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XXXX美容商业计划书
——发掘美容者隐藏的故事——;市场简述:目前多种美容机构已逐步满足各阶层精细化、高端化、定制化需求;但从市场来看仍存在问题和空白区域。尤其针对消费者心理、以及其潜在的需求分析,仍未有美容机构拥有专业服务,美容服务与消费者的生活、职业不匹配。
XX美容机构,通过对消费者心理的深层次把握,寻求“贴合客户身份与潜在需求”的美容方案,建立“客户个性化美容方案——美容产品/服务——后期跟踪以及其他高端品味培养”的系统化解决思路。
目前,XXX美容机构已拥有1600㎡美容中心,XX人员,以及高端配套。
针对投资者,XX美容机构希望转让20%股权,以筹集XXX万资金,满足下一步经营与市场运作的需求。;一. 美容市场痛点和机会············································································································ 4
二. 解决问题方式························································································································· 7
三. 商业模式(盈利模式)········································································································ 9
四. 经营计划及管理····················································································································· 13
五.财务预测与投资回报分析····································································································· 15
六.融资需求及资金使用计划······································································································· 20
七. 风险及退出计划······················································································································· 21
八. 公司主要股东介绍··················································································································· 22
;;5;6;二.解决问题方式;必须要有一整套的,美容仪式上的流程
要有与生活、职场贴合的美容概念
作为吸引客户的主要手段,采取免费;X娜从最开始的主营美容、纤体、美胸、?SPA?,逐步向产业链上游与相关的教育产业拓展,形成健康保养、培训教育等项目,形成复合产业。采取总部直控模式,并形成一套独具X娜特色的高效经营模式。
从X娜的模式可以看到,美容机构在逐步形成自身品牌后,可以形成与品牌密切相关的新增业务或产品,对企业自身降低成本或提升利润。;10;11;12;四.经营计划及管理;14;五.财务预测及投资回报分析;16;17;18;19;六.融资需求资金使用计划;七.风险及退出计划;八.公司主要股东介绍;THANKS
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