【课堂新坐标】2013-2014学年高中英语北师大版必修四教师用书Unit 11The Media.docVIP

【美文阅读】　 大众媒体既能传递日常生活的必要信息，也能成为公众极具价值的教育途径。有时媒体也会产生误导，但总的来说它的积极作用是显而易见的。 Mass MediaEvery day, we are all influenced by the mass media.Although some critics of the media claim that these means of communication are used mainly to control our thinking and get us to buy products that we dont need, the media also contribute to keeping people informed.In other words, while dangers do exist, the benefits of the media far outweigh(超过) the disadvantages.Most of the messages brought to viewers, listeners, and readers are designed either to inform or to entertain, and neither of these goals can be considered dangerous or harmful. If consumers of the media could be taught at an early age to examine messages critically, i．e.to think carefully about what is being communicated, they would be able to take advantage of the information and enjoy the entertainment without being hurt by it.The key to critical thinking(批判性思维) is recognizing the purposes of the news or scriptwriters, the advertisers, and so on.Are both sides of an issue being presented? Is the amount of violence and killing shown necessary to the point of a story? Have enough facts about a product being advertised been presented? Besides，in a country with a democratic(民主的) form of government, people can be kept informed by the mass media.To be able to express their views and vote intelligently, citizens need the opportunity to hear news, opinions，and public affairs programming.Information about current events is presented in-depth(深入的)on publicly funded TV channels and radio stations as well as in newspapers.In addition，the public broadcasting media can help viewers and listeners to complete or further their education. 【诱思导学】　 1．What should consumers of the mass media be taught at an early age? ________________________________________________________________________ ________________________________________________________________________ 2．If citizens are well informed by the media，what will they be able to do? ____