毕业论文21解说.doc

摘 要 网络的兴起，打破了交往的时空局限性。虚拟社区开放性、互动性和共享性深得广大网民的喜爱，逐渐成为网民表达思想、展示自我、获取信息、与其他网民互动互通以及建立社交圈子的主要平台已经成为网络应用之一。文以计划行为理论和人本主义理论为支撑构建了虚拟社区知识共享影响因素的概念模型，认为行为态度、主体规范、知觉行为控制共同影响知识共享，信任度、、、社区文化氛围、知识水平是影响知识共享的一级维度；然后以概念模型为基础具体阐述一级维度，并以此为依据制作问卷，通过统计调研数据，使用相关因素分析和线性回归分析等方法分析数据，最后得出结论为信任度、、、社区文化氛围、知识水平是虚拟社区知识共享的影响因素。 计划行为理论人本主义理论 The rise of the network breaks the limitations of time and space on communication. The virtual communitie win the favorite of the majority of Internet users due to its openness, interaction and sharing. Virtual Community is gradually becoming the main platform of internet users to express ideas, to show themselves, to get informations, to communicate and interact with each others and to establish their social circles. Internet ChatRoom, microblogging and other virtual community spaces has become today’s one of the mainstream network applications. In this paper, We research the inflounce factors of knowledge-sharing activities in the background of the virtual community. A conceptual model of the inflounce factors of the virtual community knowledge-sharing is buillt according to The Theory of Planned Behavior and The Theory of Humanism. According to the model, behavior and attitude, subject norms, perceived behavioral control effect the knowledge sharing together，hypothesising that trust, interactive initiative and the proposed standard information management system, community culture atmosphere, and knowledge level influence enterprise knowledge Sharing. A Llkert questionnnaire is maked on the basis of the hypothesis. Basing the result of the survey data, I make a empirical statement. After the related factor analysis and linear regression analysis, I validate the hypothesis. Key word: Virtual Community; Knowledge-sharing; The Theory of Planned Behavior; The Theory of Humanism 目 录 1 绪论 1 1.1 研究背景 1 1.2 相关文献综述 1 1.2.1 国外研究现状 1 1.2.2 国内研究现状 2 1.3 研究目的及意义 3 1.4 研究方法与内容 3 2 虚拟社区和知识共享的相关概念 3 2.1 虚拟社区相关概念 3 2.2 知识共享相关概念 5 2.2.1 知识 5 2.2.2 知识共享 5 2.