Unit 解说.ppt

Unit 5 Culture and Verbal Communication Warm up： Both c and d might be the factors that have caused the failure of the American’s presentation. It is often customary for Americans to start their talk with some jokes or humorous anecdotes, but Germans have different ideas and they tend to consider telling jokes inappropriate in talks on serious matters. And in German culture, executives who occupy important positions are usually senior in age, and they had not expected the American manufacturer to send a young man as their representative to start business with them. They may have f