物流管理第一章剖析.ppt

1-* Logistical Relationships within the Firm Marketing Product Decisions Stockouts Promotion Decisions 1-* The Traditional Logistics/Marketing Interface 1-* Marketing Channels “sets of interdependent organizations involved in the process of making a product or service available for use or consumption.” Source: Louis W. Stern and Adel I. El-Ansary, Marketing Channels, 4th edition, Upper Saddle River, NJ: Prentice Hall, 1992, p. 1 Ownership channel Manufacturers Wholesalers Retailers 1-* Marketing Channels Negotiations channel Buy and sell agreements are reached Financing channel Payments f