展会招展模式应用研究.docVIP

本科生毕业论文 展会招展模式研究 ——以郑州市为例 姓　　名 学　　号 专　　业 指导教师 2012年月日关键词：Abstract The rapid developing exhibition industry has been a more and more important industry in the national economy. All kinds of the exhibition agencies, exhibition organization, exhibition venues which is booming and pour into the new energy for the rise of the central regions development, all kinds of exhibition investment channel and the use of ostentatious way is the driving force of the exhibition industry achievements. The exhibition is a investment promotion ostentatious targeted, selective and skilled jobs, it works in variours methods marketing and skills . Because Chinas exhibition industry started quite late,its ostentatious way also need to continue to explore and develop, so the study on the model of the exhibition industry appears very necessary and is also the need to study a curriculum. This article through investing and studying many domestic and foreign exhibition organizations and large-scale exhibition operation mode states the use of all kinds of ostentatious mode and publicity means and use all sorts of analysis 、the classification method, such as all kinds of domestic and foreign ostentatious way to study , this paper put farward comments and suggestions combining local zhengzhou exhibition industry’s developing present situation and investment promotion. Based on the present domestic exhibition industry’s developing present situation and the developing trend of the uncertainty, this paper has certain limitations and timeliness. with the development of the exhibition industry, all kinds of ostentatious tools and propaganda way are appearing in the project so that there are lots of follow-up research work. Key Words: Ostentatious mode;Zhengzhou;The proposal. 目　录 引　言 1 一、展会招展的相关内容和背景 2 （一）展会招展的内容和背景 2 （二）展会招展的必要性和重要性 3 （三）正确认识展会招展与展会招商的关系 3 二、国内外展会的招展组织及其运作形式 4 （一）展览业的组织机构 4 （二）国外会展行业的运作模式 4 1.水平运作模式—行业协会推动型模式 5 2.垂直运作模式--政府推动型 5 3.综合运作模式--市场推动型 5 （三）国际国内外展会的招展模式和发展趋势研究 5