2010研修班 8-5 王晓雯.pptVIP

Genre Colonization of Written Book Advertising Over Book Prefaces – A Corpus-based Study 王晓雯 (Wang Xiaowen ) 广东外语外贸大学 Outline Introduction General Statement Rationale Research Questions Methodology and data collection Literature Review Theoretical Framework Major Findings Conclusion Implications General Statement colonization genre of book advertising genre of book prefaces Examine changes in generic intertextuality between these two genres over the past century. Rationale 1) Why genre colonization Conventional genre analysis: inadequate Genre colonization: a new perspective facing the complex and dynamic reality of discourses 2) Why book prefaces Indispensable component of the whole book 3) Why book advertising Research Questions 1) What are the generic characteristics of book advertising and of book prefaces respectively? 2) In what way does book advertising colonize book prefaces through generic intertextuality? 3) How are the generic, interpersonal, and linguistic characteristics of book advertising manifested in book prefaces? Methodology Both qualitative and quantitative Three electronic corpora: CBA, CBP1, CBP2 Computational tool: Concordance 3.2 ， AntConc Data collection CBA: 30 book advertisements published in Harpers Magazine and The Atlantic Monthly 5634 CBP1: 30 pre-1900 book prefaces (Internet) 98574 CBP2: 30 post-2000 book prefaces (Internet+printed books) 31563 Questionnaire survey: 20 native English speakers Literature Review 1. Definitions of some key terms Genre colonization Advertising Preface Literature Review 2. Generic intertextuality approaching colonizing tendencies of advertising 3. Characteristics of advertising 4. Characteristics of book prefaces Theoretical Framework Major Findings On the Plane of Genre On the Plane of Register On the Plane of Text On the Plane of Social Practice (Pre-1900) 1. Justifying the book* 2. Book description # 3. Targeting the readers * 4. Acknowledgements * 5.