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* Special Reports 2009  Strategic Features A strategic feature is an opportunity to utilise Fairfax journalists to create a tailored, editorially relevant environment which you can benefit from by advertising within. Wholly underwritten reports: As the client the cost to you pays for our writers to produce editorial regarding a certain theme/topic/subject. The cost to you covers hard costs as well ie paper and production. Standard ratio of 60% editorial and 40% advertising. You can utilise all advertising space at no extra charge. Partially underwritten reports: As the client you bound to pay a negotiated sum. Thereafter you may hand over a list of your partners/sponsors/supporters/suppliers, which we contact and try to sell advertising space to on your behalf. Any advertisement space taken will reduce your monetary commitment to us. Fairfax are not responsible for selling any set level of advertising. However, all efforts will be applied to sell as much advertising space into any report a client commits to. Note: The Fairfax Media Editor has complete control over the editorial. Advantages of Special Reports Relevant Credible editorial environment written and endorsed by Fairfax Journalist. Tailored environments targeting specific audiences. Strategic features are often retained for future references – provides longevity and extended shelf life. Opportunity to exclusively own all advertising space within the report. 4) Cost effective. Underwriting costs can also be co-oped through supporters which make for cost effectiveness. Special Report Example ChildFund Australia Underwritten Special Report; 8 pages in the Spectrum section of The Sydney Morning Herald. (Only 4 out of 8 pages shown below) Advertising; (ad size example; T24, T44, and T84) maximum 40% advertising (as editorial takes the remainder 60% and write content relevant and specifically tailored to your environment/ product.) Editorially relevant to Child