Reportwritingforbusinessstudents.ppt

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Reportwritingforbusinessstudents.ppt

* * * * * * * * * Business School Report Writing for Business Students Business School Report Writing Topics Planning Structure Content Style Business School 1. Planning A report is directed towards: Systematically answering a question or questions May involve recommendations but will certainly involve evaluating information and drawing conclusions Business School The Report Writing Process Identify your audience Define your objective(s) Organise your ideas, relating this to relevant theory And then structure your argument based on points 1 to 3 Business School Identify your Audience Who is your audience? In our case -your Seminar Leader This enables YOU to: Write persuasively Organise your thoughts Business School Structure Content Critical success factors for communication The majority of your perceived ability comes from how you communicate This DOES NOT mean that you shouldn’t research!! Research is a key ingredient Business School Report Format Title page Abstract/Executive Summary Table of contents Introduction Discussion Conclusions Recommendations References Appendices Business School Covering Page Title Authors name Module Name Number Seminar Leader Date of Submission Business School Table of Contents Table of Contents Abstract/ Executive Summary Table of Contents 1. Introduction 1 2. Discussion 2 3. Conclusion 3 4. Recommendations 4 5. References 5 Appendices Business School Executive Summary Concise summary of the essential elements of the report Purpose Scope Main points Conclusions Recommendations (consult assessment requirements) Can be read on its own Short, only 10-15% of the length of the report (maximum ONE side) Business School Introduction States the: Purpose and scope Main points Structure of the report Business School Discussion Main body of the report State how it is organised up front Headings clearly identify the content Incorporates relevant theory Integrate theory with specific ‘conte

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