An Analysis on the Linguistic Features and Translation of English Advertising Slogans.docVIP

XXXX学院 本科毕业论文 An Analysis on the Linguistic Features and Translation of English Advertising Slogans 浅析英文广告语的语言特点 及其翻译 学生姓名： XXX 指导教师： XXXX 所在分院： 外国语学院 专 业： 英语 班 级： 统本英XXXX班 二零一零年三月 An Analysis on the Linguistic Features and Translation of English Advertising Slogans By ＸＸＸＸ Academic Adviser：ＸＸＸＸ A thesis submitted to the Department of Foreign Languages of XXXXX University In partial fulfillment of the requirements For the degree of Bachelor of Arts In English Xian, China March, 2010 Acknowledgement In writing this thesis, I have benefited from the presence of my teachers and my classmates. They generously helped me collect materials I needed and made many invaluable suggestions. I hereby extend my grateful thanks to them for their kind help, without which the paper would not have been what it is. Particularly, I am deeply indebted to Miss XXX , who guided me throughout my writing of this thesis. Her standards of academic excellence have made my revision an exciting and gratifying experience. Furthermore, none of this would have been possible without the help of those individuals and organizations hereafter mentioned with gratitude, the Department of Foreign Languages, the University Library and its staff. An Analysis on the Linguistic Features and Translation of English Advertising Slogans Abstract With China’s accession to the WTO, there has been a dramatic increase in the number of Chinese enterprises and products flowing into the international market while an increasing number of foreign enterprises and their products have entered our domestic market continually. In this heated war of competition, the most powerful weapon available in shaping their self-image and promoting their goods is the advertisement. People live in a world of advertisement. As potential consumers, they are endlessly bombarded with all kinds of products or service advertisements from various media which include