商务英语翻译第一讲综述.ppt

2.3.5 夸张 Hyperbole 城乡路万千，路路有航天。 East, West, Hangtian is the best. §3 Translation Principles of Business English “4E’s”:central terms (1) Equivalence of semantic message语义信息对等 信of source  language and target language (2) Equivalence of stylistic message文体风格信息对等 of source language and target language (3) Equivalence of cultural message文化信息对等 of source language and target language (4) Equivalence of response 反映对等of source language  readers and target language readers §3 Translation Principles of Business English Faithfulness 忠实 把握意义 Exactness 准确 accuracy Consistency 统一 （针对术语翻译的统一、标准、准确 查专业术语词典） Fluent 通顺 （ 达，针对译文，不能有翻译腔） 严复：信、达、雅 3.3.1 忠实性 Faithfulness术语翻译忠实 A particular average loss under 3% of the insured amount will not be recoverable but one amounting to or exceeding 3% will be paid. 单独海损的损失在所保金额的3%以下时不赔，但损失达到或超过3%时则赔偿。 particular average loss—单独海损 general average –共同海损 3.3.2 准确 Exactness Party A shall have a right of first refusal whenever Party B wishes to sell any of its shares in the Group. 乙方任何时候有意出售其持有之本集团任何股份，甲方一律有优先购买权。 right of first refusal 优先购买权 3.3.3 统一 Consistency exclusive territory 专门的、独立的 exclusive contract 独占区域 专销合同 3.3.4 通顺 Fluent Many of these fine products are in stock ready for your order. 上述多种优质产品，备有现货，欢迎订购。 Practice (1) Avon the company for women Welcome to the world of Avon. Our vision is to be the company that best understands and satisfies the products, service and self-fulfillment needs of women globally. Our dedication to supporting women touches not only beauty—but health, fitness, self-empowerment and financial independence.  Reference 雅芳 女人的世界 欢迎做客雅芳世界！我们的理想就是要成为全球女性的知己，提供最优质的产品、最满意的服务，让女性最靓丽地展现自我，不仅魅力四射，而且健康自信独立。 商务英语翻译 Translation of Business English Introduction I. Definition of Business Englis