Internatinal Marketing Plan 国际营销.docVIP

2006学年第一学期期末论文 International Marketing Plan ——Hisense Group 课程名称：国际营销 任课教师：韩 广 义 学生姓名：许 康 I Company Profit: Hisense brand was recognized as a Famous Trademark in China by the State Administration of Industry and Commerce on January 5, 1999. Founded as Qingdao No.2 Radio Factory in 1969.Hisense in Chinese connotes an ocean-like broad vision and credibility that Hisense always values. The English name Hisense is composed of “high” and “sense”, which connote Hisense’s persistent pursuit of high technology, high quality and high taste.Hisense has now developed into a multibillion dollar