英文青岛啤酒进出口策划汇编.docVIP

Business Export Plan By: Daisy Margaret Aria Lily LuciaI. Introduction 3 1.Organization 4 2.Products and Services 5 Ⅱ Market overview 6 1 .Economic environment 6 2. Political environment. 7 3. Factors that influence market segment 8 Ⅲ.Market entry stategy 10 1.Target market 11 2.Description of key competitors and Competitive position 12 3. Product positioning 12 4.Price strategy 13 5.Promotion strategy of sales 13 Ⅳ.Regulatory and Logistical Issues 14 1.Intellectual property protection 14 2.Some suggestions of ale for intellectual property protection 15 2.1Establishing a relatively efficient picket prosecution team 15 2.2 To improve the packaging and label 15 3.Modes of transportation 16 4.Cargo insurance 16 4.1Basic risks 16 Ⅴ.Risk factors 18 1.Market risks 18 2.My idea of market risks 18 3.Political risks 19 Ⅵ.Implementation plan 19 1.Trinity 19 2.Key activities 20 Ⅶ.Financial plan 23  I. Introduction 1.Introduction Our company is Tsingtao Brewery. Tsingtao Brewery Company Limited is a large state enterprises, the formerly state-owned Tsingtao Brewery, which is founded in 1903, is Chinas oldest beer producers. Its production of beer is one of Chinas most famous brands in the international market. In 1993 restructuring for the Company，and in Hong Kong and Shanghai-listed H shares and A shares stock is issued. Tsingtao Brewery periodic strategy in the international market is out of Chinatown, into the mainstream market. Meanwhile, Qingdao Beer has achieved international purchases. Tsingtao Beer has always insisted from Australia, France, Canada imported wine quality barley as raw material, the origin of these plump barley grains, solubility, light color, is the worlds highest quality barley wine, ensuring high quality .This is the location of Tsingtao Beer companies.Currently, the c