上海交通大学课件曼昆《经济学原理》9.pptVIP

* * * * * * * To help your students understand the concept of diminishing marginal utility, you might ask them: Would a poor person or a rich person be more excited about finding a $20 bill on the sidewalk? Students will answer the poor person. $20 means more to someone with little wealth than someone with lots of wealth. But this is exactly the type of reasoning behind the concept of diminishing marginal utility. And, as the next slide shows, it helps explain why people are risk averse. * * Even a portfolio with 40 stocks still has risk because you just can’t eliminate market risk