媒介框架下突发shijian中的微博公信力现状与对策研究——以PM2.5shijian为例.pdfVIP

价公信力状况，分析解读失信的表现和原因，力图从区别于传统媒介公信力的角 度展现突发事件中微博公信力现状，既有数据分析又突出与现实突发事件案例的 有机结合以使研究对象具体可感，从而对现实中突发事件发生时微博的运营管理 和新媒介参与者的行为进行规范和指导，达到从总体上提升微博公信力的目的。 微博的出现给媒介公信力带来的挑战是多方面的，要提高微博公信力，需要社会 各方面的共同努力与协调合作。 关键词：突发事件、微博、公信力、PM2．5 Abstract istheintrinsicofthemediatrustedthe Credibility power by public．Setting up isthecorevalue ofthemedia．Withthe of goodcredibility pursuit appearance entersintoOursocial thenthiskindofmediawhich microblog，it life，and everyone hasthe to the a ofthe rightspeakchallengescredibility．Microblog，aspart information likea not sword，which platform，isjust double-edged onlybrings convenienttothe butalsomakes facecontinuoustests． credibility public microblog Asall of controlledthetraditionalmedia fights by openpublicspace，somespeaking returntothe a a clamorhas weakened extent，such public．Togreat public largely thetraditional strictandcareful andverificationlinkof media,and investigation besidesthelimitationofword leadto informationanddistortionand may incomplete imbalanceof informationunder thus leadto reported emergency,andeventuallymay PM2．5eventasthe as thelossof