手机APP导购软件对线上线下零售的影响探讨改版汇总.docVIP

毕业论文 手机APP导购软件对线上线下零售的影响探讨 教学单位: 经贸学院 专业名称: 电子商务 学 号: 2011020101016 学生姓名: 陈宇曦 指导教师: 陈本松 讲师 指导单位: 经贸学院 完成时间: 2015年4月20日 电子科技大学中山学院教务处制发 手机APP导购软件对线上线下零售的影响探讨 摘 要 APP软件，统称手机应用程序，简称手机APP，也称作手机客户端。在网络技术迅猛发展的今天，手机APP应用程序在不断地更新换代，从中又出现了新的理念与科技，智能手机出现了前所未有的高速增长，移动互联网深入不同年龄段的人群，手机APP导购软件孕育而生，互联网开放平台也迎来了崭新的时代。随着大型网购平台的不断出现，其中零售业在购物平台占很大的比例，它们虽然种类齐全，同时种类也过于繁多。很多人面临着选择恐惧症，而手机APP导购软件对不同的网站进行整理和分类，既快捷又方便的找到各种网站及产品。零售业不仅没在电商的冲击下消亡，反而通过线上渠道更加发展迅速，本文主要从几个方面叙述了APP导购软件的现状和发展，并结合线上线下零售业，分析其影响。首先对课题研究背景、意义以及现状进行了研究；再者是对手机APP导购软件进行了介绍，描述以及如今的发展。接下来提到本文的重点以及难点，紧扣主题的手机APP导购对线上线下零售的影响。系统分析了现今主流的APP导购软件，结合实际情况对当下的APP导购软件提出意见和建议。最后总结全文并致谢论文导师。 关键词：手机APP；导购软件；线上线下；零售业；快捷购物 To explore the effects of retail online and offline mobile phone APP software Abstract Apps, generally referred to as the mobile phone application, or mobile APP, also known as mobile client. In todays rapid development of network technology, mobile phone APP application in constantly update, and a new concept and technology, the smartphone appeared unprecedented rapid growth, the mobile Internet into the crowd of different ages, buy mobile phone APP software breeds, open Internet platform also ushered in the new era. As large of e-commerce platform, including retail accounts for large proportion of the shopping platform, although they complete kinds, at the same time is also too wide range. A lot of people are facing a choice phobia, and buy mobile phone APP software on different sites and classification, quick and convenient to find various websites and products. Retail not only didnt die under the impact of the electricity, instead of more rapid development through online channels, this paper mainly describes the APP from several aspects guides the present situation and the development of software, and combining the online retailing, analyze its influence. Firstly the research background, significance and present situation are studied; Then there are to buy mobile phone APP