企业经营管理总复习料1-12章.docxVIP

At present, the County personnel totaled 93,000 people, is three times times of 2010. Review the work of the past five years, the County formed to encourage innovation, innovation, participation in innovative atmosphere, a large number of innovations emerging high-level personnel leading the increasingly strong role; innovative idea further innovations gradually expanded from economic to social governance, public safety, intelligence and other areas of urban construction, innovation and talent support becomes increasingly important. Of hard work, the county levels to cherish, continue to consolidate, improve and, for the future development, to remain sober-minded, scientific foresight, courage to play. Under the influence of complicated international and domestic situation, the domestic economic situation, and General Secretary of stability, but downward pressure on large trend of differentiation and deepening of structural adjustment sums up the current situation. From Dongping actual see, Thirteen-Five during, County faced stable economic growth, and deepening structure adjustment of double task, both faced with economic total small, and per capita level low, and industry structure not reasonable, and economic development way extensive, basic situation, more has industry cluster early now prototype, and Park hosted capacity constantly enhanced, and resources traffic location advantage increasingly appeared, and cadres masses innovation venture passion 第一章?? 企业经营管理概述 1．企业：是从事生产、流通、服务等经济活动，以产品或劳务满足社会需要并获取盈利，实行经济核算，自主经营、自负盈亏，依法设立的经济实体，是社会经济的基本单位。 2．企业作为社会经济的基本单位，必须具有以下6个特征：（1）企业直接为社会提供产品或服务。（2）企业是营利性的经济组织（营利是企业与行政组织和其它社会组织的根本区别）。（3）企业必须实行独立核算、自负盈亏。（经营结果的好坏，取决于经营管理的水平）（4）企业拥有经营自主权。（包括：产品决定权、产品销售权、人事权、分配权）（5）企业是纳税单位。（6）企业行使其应有的职能。 3．企业系统流程?? （1）产品流程（2）价值流程（3）人事流程（4）信息流程 4．企业经营观念：是对企业经营宗旨和经营过程中各种基本关系及其处理所具有的基本观点、态度和信念。它贯穿于经营活动的全过程，涉及到经营活动的各个方面，是企业及其全体职工行为的基本价值准则和精神支柱，也是整个企业管理活动的指导思想。 5．市场观念：（1）就是以市场导向，以顾客的要求为中心来组织开展企业一切活动的观念。（2）市场观念要求企业积极研究、发现顾客的潜在需要。（3）通过各种市场营销活动激发和创造