高中英语 VOA常速听力2012年08月合辑（文本）Internet-Social-Media-Prominent-in-US-Presidential-Race素材.docVIP

下载本文档

5
0
约 2页
2017-06-07 发布于河南
举报
版权申诉

高中英语 VOA常速听力2012年08月合辑（文本）Internet-Social-Media-Prominent-in-US-Presidential-Race素材.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

高中英语 VOA常速听力2012年08月合辑（文本）Internet-Social-Media-Prominent-in-US-Presidential-Race素材

高中英语 VOA常速听力2012年08月合辑（文本）Internet-Social-Media-Prominent-in-US-Presidential-Race素材 WASHINGTON — With every presidential election, the role and impact of the Internet grows. In 2012, so-called ‘social media,’ such as Facebook, Twitter and the like, have become a prominent means of political communication. Political campaigns used to rely on speeches, rallies, and newspapers to reach and motivate voters. Then radio and TV made it possible to reach everyone quickly and simultaneously. Today, campaigns can spread their messages instantly - and, interactively - through the Internet抯 so-called 憇ocial media.? The Internet抯 role in political campaigning has grown hugely over the past 20 years. It抯 used to spread the candidates?messages, to raise money, and to motivate voters to get actively involved. Transformative communication When Democratic Party presidential candidate Barack Obama ran in 2008, his team used the Internet to a degree never seen before - and with significant effect, said political communications strategist Peter Fenn. 揊irst of all, if you look at the numbers on this, it抯 absolutely incredible. He had 4 million donors to his campaign, which is about one in 17 people who voted for him gave him money, said Fenn. That had never happened in American politics. Second thing is [that] you had about 16 million email addresses that he had of folks. In the 2012 presidential election, both major candidates - the incumbent president, Obama, and his Republican challenger, Mitt Romney, are using the Internet - including social media like Facebook and Twitter - massively, and strategically. And, each form has a role to play in message delivery, said the Romney campaign抯 Digital Media Director, Zac Moffat. The way that I would think about it is Twitter is kind of the ultimate real-time engagement tool. Twitter is the conversations occurring in real time, said Moffat. I would think of Facebook as happening 憈hat night?- it抯 almost like the event has