外贸英语函电Unit2研讨.ppt

Unit 2 Establishing Business Relations Inquiring Credit Reference;Objectives;Steps to establish business relationships;Points for Attention ; ; Letter Study;Useful sentence menu-1;Useful sentence menu-2;Useful sentence menu-3;Sample 1 (Importer Writes to Exporter);From which channel does the writer obtain the information of the reader? What is the writer’s purpose of writing this letter? What is the advantages of the writer? What does “reference” mean here?;Sample 2 (Exporter Writes to Importer);Self –introduction by exporter;Exporter’s desire of establishing business relations;Questions for sample letter 67 on 37: Whose reference is that bank? What does the writer want to know? What is the conclusion of the bank? What loss would the bank assume if their business turns out to be a failure?;Useful sentencePractice;从英国商会得知贵公司的名字和地址， 我们写信以期与贵公司建立业务关系。 Your name and address have been given to us by the British Chamber of Commerce, we are writing in the hope of establishing business relations with you. 我们有幸自荐，我们是一家独家经营轻工业产品的国营公司，希望能与贵公司建立业务关系。 We are glad to introduce ourselves to you as a state-opened corporation dealing exclusively in light industrial goods, hoping that you would like to enter into business relations with us. 我们冒昧写信以期与贵公司建立业务关系。 We take the liberty of writing to you with a view to building up relations with your company.;承蒙史密斯先生介绍，获悉贵公司是你地轻工业产品的主要进口商。 Through the courtesy of Mr.Smith, we have learned that you are one of the leading importers of Light Industrial in your area. 我们非常乐意在平等互利，互通有无的基础上与贵公司建立业务关系。 We are writing to enter into business relations with you on the basis of equality, mutual benefit and exchanging what one has for what one needs. 由于这些产品属于我方经营范围，我们很高兴与你方建立业务关系。 As these items falls within the scope of our business activities, we shall be pleased to enter into direct business relations with you. ;Writing Practice 1;Dear Sirs, Having obtained your name and address from ABC Company, we are writing you in the hope of establishing busi