大型体育赛事公共关系运用研究.pdfVIP

Abstract PR, as an important ingredient of sports events organizing, plays a big role in portraying good images and holding events successfully. With the diversification, technology and market-oriented of sports event, the function of PR: co-ordination and communication are increasingly crucial in organizing. This dissertation will focus on the analyzing of the effects and significance that PR brings from participating in events organizing, furthermore, voicing my opinions about how to make it more effectively. In this paper, firstly a breif description and definition is made on major events and public relations respectively. Secondly, analysis is made on the effects brought to hosting places by major sports events in different respect. Thirdly, attention is drawn to the signification of public relations in a successful major sports events and various factors affecting the applying effects of public relations. And then case studies are made on the applying of public relations in Beijing Olympics and the Chinese football operation. Finally, on how to conduct public relations in major sports events some countermeasures and suggestions are raised. Keywords：Major sports events； Public Relations；Images II 武汉体育学院学位论文原创性声明和使用授权说明 原创性声明 本人郑重声明：所呈交的论文是本人在导师的指导下独立进行研究所 取得的研究成果。除了文中特别加以标注引用的内容外，本论文不包含任 何其他个人或集体已经发表或撰写的成果作品。对本文的研究做出重要贡 献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的 法律后果由本人承担。 论文作者签名： 日期： 年 月 日 学位论文使用授权说明 本学位论文作者完全了解学校有关保留、使用学位论文的规定，即： 按照学校要求提交学位论文的印刷本和电子版本；学校有权保存并 向国家有关部门或机构送交论文的复印件和电子版，并提供目录检索与 阅览服务；学校可以允许采用影印、缩印、数字化或其它复制手段保存 学位论文；在不以赢利为目的的前提下，