黄尾红酒品牌战略探析.ppt

[ yellow tail ] Strategy Research;The Achievement of [ yellow tail ]; It may be the fastest Australian wine brand ever to reach sales of a million cartons and the number one foreign wine sold in the United States, but most Australians have probably never heard of Yellow Tail. Launched by the Casella family at Yenda in NSW just two years ago, Yellow Tail has become the most spectacular export success story in the history of Australian wine. ABC Radio Australia reported ;The Achievement of [ yellow tail ];产地尊贵 年代久远 故事动人 罗列奖项 包装精美 种类繁多 品味复杂 高端消费;黄尾重新定义葡萄酒;　　随着黄尾的市场不断扩大，黄尾的产品也由原来的两种增加到现