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外贸价格谈判技巧-精选
客户抛出其他供应商的价格来压价怎么应对:
我们在做业务过程中,报价后通常都会遇到,客户拿其他供应商价格来压价。大多数时候我们会采用适当降价来吸引客户,但一旦我们给出的价格利润很低的时候客户还是压价,并采用其他供应商给的更低价格(可能是客户编的)来压我们,要求继续降价该如何处理呢?下面和大家分享一个这种情况的处理范例
常见范例:
Dear A
I just get price from other supplier and your price is higher.
I thought you are factory so can give me better price.
For your reference I get price 35mu usd45.5mu usd 50 and 50mu usd 56.
This is even there initial offer.
Regards,
Bob
应对方法
可告诉客户,我们也很想给他这样的价格,但是这种价格的品质很差,如果给他这样的产品,会损害客户在市场上的信誉。我们也不是做一锤子买卖的公司,我们给他的价格已经是在同品质产品中非常优惠的。 建议客户多咨询几个公司,以退为进,显示我们订单充足并不急于接单。
范例:
Dear Bob
We really want to do business with you, but the quality will be bad. if we supply the price.
We sell the bad quality products to you, then we can earn money, but you will lost all
your credit in your market.
We can not do this thing, since we want to develope long term business with every customer.
We do not do one-shot deal.
As you know, we offer price is very nice for you for the high quality.
If you want samples to testing, we are pleasure send some to you.
Mr Ace
Dear Devender,
Thank you for your kind response.
We really want to do business with you, but the quality will be bad, if we supply the price. We sell the bad quality products to you, then we can earn money, but you will lost all your credit in your market.
We can not do this thing, since we want to develop long term business with every customer. We do not do one-shot deal.
As you know, we offer price is very nice for you for the high quality. If you want samples to testing, we are pleasure to send some to you.
Best regards,
Evelyn
客户说价格高的应对技巧:
注:首先你的报价得在合理范围内,得靠谱,如果你报出了天价,神仙也救不了你,就希望瞎猫碰上死耗子吧!所以了解行情很重要,这个行业对外报价的大体价格水平你得知道。如何知道呢,说过n多次,翻墙注册一个邮箱,找同行要报价。不细说。- m. c5 s1 T: L! b1 ~* i; A8 V x+ t, o! R% ODear Max,$ u( ^* T3 N2 t5 o; uThanks a lot for your prompt reply.0 f8 i0 U2 k! Y3 q- q a# z( N$ L: p, l3 n6 SRefer to last email,you told me our price is a little high/not competitive/at the high rate.Could you please tell me which su
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