AcademicResearchWhyWhatandHow技术报告.ppt

Academic Research:Why, What and How?;Agenda;Dr. Jang’s Research Background;Why do we need research?;Why do we need research?;What is Research?;What is Academic Research?;What is Academic Research?;Evaluate Your Own Academic Research;How to Start ?;How to Start ?;How to Start ?;How to Start ?;More official Research Process;Theories for Franchising;Structure of a Research Paper;Introduction: Major components;Introduction;Read a reference article;M-R Model (Mehrabian Russell, 1974).;Shows extensions with dotted lines (Ref);Study Objectives (Ref);Literature Review;Literature Review;Read a reference article;Shows extensions with dotted lines (Ref);Theoretical background (Ref);Read a reference article;Methodology (Ref);Data collection (Ref);Data analysis (Ref);Results;Results (Ref);Results (Ref);Results of model test (Ref);Conclusions;Managerial Implications (Ref);Research Contributions (Ref);Writing Tips;Publish or Perish!!;Publishing academic research at top-tier academic journals: Tips for acceptance ;Publishing academic research at top-tier academic journals: Tips for acceptance ;Journals;Journals;Research Impact?;New Journals;Publishing Process; Thank you!