微信营销在零售业中应用分析5.03.docVIP

 PAGE \* MERGEFORMAT 20 微信营销在零售业中的应用分析 摘要：随着微信的产生和发展，微信又迅速成为许多商家进行营销选择的新兴渠道。自2012年8月18日微信公众平台正式上线后，大众媒体、各品牌商及名人使用更多的手段向他们的粉丝推送各种信息，微信的营销效果越来越不可忽视。微信营销，逐渐蔓延至国内的各个行业销售领域之中，并为改变现有的营销模式发挥着重要的作用。本文针对微信的兴起及营销功能介绍，分析目前微信在企业中的应用现状，以及存在的问题，针对问题进行分析，希望给企业实施微信营销时以借鉴。 关键词：微信营销；微信；营销；微信平台 Application and analysis of Micro message marketing in retail industry Abstract:With the emergence and development of Micro message, Micro message and quickly become many businesses are emerging marketing channel choice. Since August 18, 2012 Micro message public platform officially launched, mass media, various brands and celebrities to use more methods to their fans push all kinds of information, more and more marketing effect Micro message can not be ignored. Micro message marketing, and gradually spread to the domestic industries sales field, and plays an important role in order to change the existing marketing mode. This paper Micro message and the rise of the marketing function, analysis the current status of the application Micro message in the enterprise, and the existing problems, the needle to push the problem analysis, want to implement Micro message with reference to the enterprise marketing. Keywords: Micro message Micro message; marketing; marketing; Micro message platform 目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc384834410 1引言  PAGEREF _Toc384834410 \h 3  HYPERLINK \l _Toc384834413 2.微信与微信营销简介  PAGEREF _Toc384834413 \h 3  HYPERLINK \l _Toc384834414 2.1微信简介  PAGEREF _Toc384834414 \h 3  HYPERLINK \l _Toc384834415 2.1.1微信功能简介  PAGEREF _Toc384834415 \h 3  HYPERLINK \l _Toc384834416 2.1.2微信受众市场简介  PAGEREF _Toc384834416 \h 4  HYPERLINK \l _Toc384834417 2.2微信营销概念??发展状况  PAGEREF _Toc384834417 \h 5  HYPERLINK \l _Toc384834418 2.2.1微信营销的概念  PAGEREF _Toc384834418 \h 5  HYPERLINK \l _Toc384834419 2.2.2微信营销的盈利模式  PAGEREF _Toc384834419 \h 5  HYPERLINK \l _Toc384834420 2.2.3微信营销的发展状况  PAGEREF _Toc384834420 \h 6  HYPERLINK \l _Toc38