商务英语茶叶营销方案.ppt

“Chinese tea”marketing program; Marketing Strategy; ;The target Consumer groups The busy white collar The elderly who cares their health The fat young people;The target market the fast food restaurant like KFC and MacDonald. the supermarket . the marketing point where near schools and downtown. ;Product positioning and pricing strategies The healthy drink like juice. The taste well drink like coke. Stimulating drink like coffee. The price is the same as coke.;Packaging and advertising The green paper cup when it in the fast food restaurant. The green plasitic bottle in the supermarket. celebrity endorsements (明星代言） Advertising in the internet and on TV;Promotion way press conference(新闻发布会） product pressentation(产品展示会） the booth to promote by mall and merchant（商场商家展位推广） TV advertising promotion （电视广告推广） Promotion and the sale by network（网络销售与推广） ;Thank you!