桂林旅游公共信息服务建设对策精讲.doc

目 录 内容摘要·········································1 旅游公共信息服务概念································1 二、桂林旅游公共信息服务建设的迫切性··························2 （一）桂林国际旅游胜地建设的趋势需要··························2 （二）满足游客个性化、高端化及多样化的需求······················2 （三）适应日新月异的信息技术时代需要与时俱进·····················2 （四）从世界旅游名城迈向国际旅游胜地的需要······················2 三、桂林旅游公共信息服务建设现状分析·····························3 （一）旅游信息网·················································3 （二）旅游信息咨询服务···································4 （三）旅游信息广告化······································5 四、桂林旅游公共信息服务建设存在的问题···························6 （一）旅游公共信息资源分布不集中，内容不完善，利用不充分·················6 （二）旅游公共信息更新周期长，时效性不强······························6 （三）旅游公共信息资源整合力度差，数据共享程度低···························7 （四）旅游公共信息服务内容及服务方式单一····························7 （五）设施设备老化、废弃······································7 （六）缺乏旅游信息技术复合型人才····································7 五、发达国家旅游公共信息服务建设发展现状及评述················8 （一）网络信息服务······································8 （二）旅游信息咨询中心·································8 （三）旅游宣传图卡·······································8 六、桂林旅游公共信息服务建设对策及建议·??···························8 （一）丰富旅游公共信息内容，增强信息多样化·························9 （二）规范完善旅游信息发布机制·······························9 （三）建立旅游信息基础数据库，实现旅游信息资源共享·····················9 （四）广泛运用现代信息技术，加快桂林旅游公共信息服务平台建设··············9 PAGE   PAGE 13 （五）大力培养技术复合型人才······························10 (六)APP客户端一站式服务······································10 注释···············································11 参考文献············································12 abstract···········································12 桂林旅游公共信息服务建设对策研究 ——建设国际旅游胜地背景下的探讨 【内容摘要】 旅游公共服务贯穿于旅游活动的始终，是旅游活动顺利进行的内在需求；旅游公共信息服务作为旅游公共服务的重要组成部分，在建设桂林国际旅游胜地背景下，加快完善先进、便捷、详尽、实用的旅游公共信息服务建设是众望所归，也是发展目标。本文持着这个目的经过实地调查，剖析总结桂林当前旅游公共信息建设的现状，进行对比分析，寻找不足，并提出改善建议。 【关键词】 旅游公共信息服务；旅游信息化；中外游客；国际旅游胜地 桂林作为一个旅游城市，特别是在国内旅游城市中旅游公共信息服务是较早建立起来的，经过二三十年的发展，其服务体系相对国内其他城市来说更成熟更完善。但桂林旅游公共信息服务相对于旅游业发达的国家或地区而言仍然存在很大的差距，尤其是在建设桂林国际旅游胜地的今天，其服务体系在各方面更显得“捉襟见肘”；而加快完善桂林旅游公共信息服务建设，对