[参考]呀诺达景区旅游产品开发与市场营销策略研究.docVIP

PAGE  PAGE 14 摘要 呀诺达雨林景区位于海南省保亭黎族苗族自治县三道镇，海榆中线三亚至保亭方向18公里处，距三亚市区仅35公里，距凤凰机场52公里 ，是名副其实的三亚 HYPERLINK /doc/6529204-6742940.html \t /doc/_blank 后花园。景区北与五指山、 HYPERLINK /doc/5379098-5615329.html \t /doc/_blank 七仙岭比肩相连;东眺南海万倾波涛，美丽的 HYPERLINK /doc/5329218-5564391.html \t /doc/_blank 海棠湾近在咫尺;与南中国第一温泉 HYPERLINK /doc/5352434-5587892.html \t /doc/_blank 南田温泉仅一水之隔。在三亚市最新修编的 HYPERLINK /doc/6930845-7153120.html \t /doc/_blank 旅游总体规划中，本景区位于大三亚旅游规划中的生态景观轴上，是三亚旅游圈的金三角地区。热带雨林以其独特的魅力、丰富的自然与旅游资源,在改善全球气候、保护物种多样性等方面发挥着重要作用,但是在热带雨林开发中如何保护与合理利用其资源成为重点。笔者以三亚呀诺达热带雨林景区为例,探讨了呀诺达景区旅游产品开发与市场营销策略研究。 关键词：呀诺达景区;旅游产品开发;市场营销策略研究 Abstract Yanoda rainforest scene is located in Baoting Li and Miao Autonomous County, Hainan Province. Three Town, sea Yuzhong line to Sanya Baoting direction 18 kilometers, only 35 kilometers away from Sanya City, 52 kilometers from the Phoenix Airport is worthy of the name of Sanya, the garden. Scenic North and Wuzhishan, Qixianling par is connected; East gaze afar South China Sea million dump waves, beautiful Haitang Bay near at hand; and South China in the first hot springs Nantian hot springs separated only by a strip of water. In the latest revision of Sanya City tourism planning, the scenic spot is located in Sanya tourism planning of ecological landscape axis, Sanya Tourism Circle of the Golden Triangle area. Tropical rain forest with its unique charm, rich natural and tourism resources, to improve the global climate and protecting species diversity of aspects plays an important role, but in the development of the tropical rain forest how to protect and rational use of its resources has become the focus. The Sanya yanoda rainforest area as an example, discusses the ah Nuoda scenic tourism product development and marketing strategy research. Key words: yanoda scenic area; tourism product development; marketing strategy 目录 TOC \o 1-3 \h \u  HYPERLINK \l _Toc16033 一、 呀诺达雨林文化旅游森林资源基本情况  PAGEREF _Toc16033 2  HYPERLINK \l _Toc13646 （一）地理与气候