2015贝恩杯案例大赛初赛题目课件.pptxVIP

Fueling Future Growth for ApparelCo.Ecommerce Strategy;Case background and next steps (1/3);Case background and next steps (2/3);Case background and next steps (3/3);Reference Materials;China digital retail market has become #2 in the world in 2012, and expected to exceed US in 2013;Lower price is stated as the single most important reason that drives consumers to shop online…;Most prefer brick mortar players’ e-stores over pure players’; touch feel in stores is the key driver;Source: iResearch; Analysys International; Bain analysis;Apparel online shoppers are young with rather low income;