学生新编商务英语精读4_unit_1答题.ppt

Business English Intensive Reading;本课程在专业建设与人才培养中的地位;课程性质与教学目标;应用型商务人才的培养层次与目标;本课程在专业建设与人才培养中的地位;;Unit 1 Advertisement;;为泡泡糖做的杂志内页立体式广告;;;;Pre-reading activities;Differences among Advertise, Advertising and Advertisement;What is advertising?;What is advertising?;广告定义众说纷论;Why advertise?;What to advertise?;Classification of Advertising;Classification of Advertising;Classification of Advertising;Advertising Components and Features;Advertising Components and Features;Advertising Components and Features;Advertising Components and Features;What features a successful advertisement should possess?;