中国手机媒体化发展中的问题与对策.pdf

Abstract Mobile phone was invented as a communication tool originally，but with the ceaseless improvement of technology and needs of audiences，its characteristic as media is getting more and more obvious． Its enormous customers and infinite development potential contrast the lack of relatire research．Looking from the characteristic of mobile phone as mass media，it is supervised by country no matter as an industry or aS a message communicator and it should also conform to relative communication theory and public morality．Taking mobile phone as a media，and managing scientifically is propitious to cultivate the great economic increase space and make the order of culture eommunication．Due to the deficiency of cognition and supervise， there are a lot of problems in the process of the development of mobile media． Fully develop and use mobile media can solve these problems． This thesis starts with the theory of journalism and communication，then reviews the process of mass media deveIopment process，and analyzes the concept， characteristic， and advantage of mobile phone as media． It also points out the reason and localization why mobile phone hasn’t been recognized as mass media presently，and puts forward countermeasure to solve this problem．Four approaches are also presented to develop the Mobile phone as media． Keywords：mobile media， mass media，communication theory 4 引 言 十年前，手机还只是人们在移动中进行人际传播的奢侈通讯工具，在某种层面 上是身份的象征。它又被称为行动电话、移动电话。截至2006年底，手机经历了3 代的发展，在全球已经有26亿人使用，中国的移动电话用户数也已经达到4．59亿， 。居全球之首。手机媒体已经实现了从“贵族化”向“大众化”、“平民化”的转变， 它已经不仅仅是现代通信业的代表，并且越来越成为通讯与计算机技术相融合的产 物，成为了一个重要的大众传播媒体。它作为媒体，打破了地域、时间和电脑终端 设备的限制，人们通过手机不仅可以通话，还可以上网、阅读新闻、收发E-mail、 游戏娱乐、订购商品与服务等，实现了用户与信息的同步。手机媒体除了具备网络 传播的各种优势外，还具有携带方便的特点，是能够随时随地使用的新媒体。 目前，手机正在实现由人际沟通工具向大众媒体的跨越。可以说，手机和互联 网一样，已经彻底改变了人们的生活，人们对手机的依赖性使身体和心理需求被手 机异化了，拥有了手机型人格，通讯和娱乐方式在重新整合人的资源和时间，很多 人已经不敢相信离开手机后的生活将会是什么样子了?手机成了公众生活的垄断者 和入侵者。3G技术在世界范围的广泛应用，将会使手机的通信功能逐渐淡化，其媒 体功能将会不断凸显。在不远的将来，手机也许会成为媒体产业链的主导，来整合 包括网络在内的各传统媒体，颠覆人们的现有生活方式。然而手机媒体在中国的发 展过程也并非一帆风顺，它还存在很多