影响武汉足球俱乐部球迷消费因素分析及发展对策.pdfVIP

Abstract In China，setting up the professional soccer club iS not long，can be considered as a new thing．There iS a big gap between our country and other economically developed countries in Europe and America which professional SOccer history has more than 100 years．Since soccer into market．the identity of faas there has been a fundamental changed．They are the direct consumer in purchasing tickets and products developed by clubs，and the indirect consumer in purchasing products developed by which sponsor to SOccer club and provide advertisement．Attaching attention to fans is most important to dub development． Fans’consuming in soccer is material assurance of developing socceL Regarding five different Soccer fan groups as study object，this dissertation do some research on the factors that the developing environment of Wuhan soccer club and some reasons lead to fans’consuming，by the methods of literature and date，questionnaire investigation，SWOT analysis，comparative research． According to the successful experience of top foreign soccer club，and targeted top domestic soccer club，we should search for the strengths，weaknesses， opportunities，treats of Wuhan SOccer club to decide the developing direction．It is shown that the consumption is at low stage．Therefore，there is a big market for the fans tO spend on socce r． Key Words：Wuhan soccer club；soccer fans；consuming；factors；developing countermeasureS 学位论文原创性声明 本人郑重声明：所呈交的论文是我个人在导师指导下独立进行研究工作取得 的研究成果。除了文中特别加以标注引用的肉容和致潞的魄方外，论文中不包含 饪何其他个人或集体已经发表或撰写过的研究成累，与我一因工作的丽志对本研 究所做的任何贡献均已在论文中作了嗡确的说织并表示了谢意。 学位论文作者签名：雄日期：。8年∥月叫日 学位论文版权使用授权书 本人完全了解武汉体育学院有关保留、使用学位论文的规定，即：学校有权 垮学位论文的全部或部分内容编入有关数据库进行检索，并采用影印、缩印或扫 描等复制手段保存、汇编以供查阅和借阅。同意学校向国家有关部门或机构送交 论文，并编入有关数据库。 目 影响武汉足球俱乐部球迷消费的因素及发展对策分析 2 008武汉体育学院硕士学位论丈 1前言 1．1选题依据 足球运动是世界上最受人们喜爱、开展最广泛、影响最大的体育运动项目， 被誉为“世界第一运动”。有些国家将足球定为“国球”。一场精彩的足球比赛， 吸引着成千上万的观众和数以亿计的电视观众。有关足球消息的报道，占据了世 界上各种报刊的篇幅，当今足球运动己成为人们生活中不可缺少的组成部分。 1994年，中国足球在历经磨难之后，毅然踏上足球职业化征程。足球俱乐 部横空出世，以一种崭新的管理样式和经营模式在很短的时间内迅速接管或半接 管了全中国各主要足球队，从此中国足球便急