网络营销环境下的竞争与合作.docVIP

河南大学2009届毕业生论文 网络营销环境下的竞争与合作 姓 名: 石贤涛 学 号: 0903602104 学 院: 民生学院 专 业: 市场营销 导 师: 卓素燕 二零一叁年四月 网络营销环境下的竞争与合作 摘要 随着21世纪市场经济的发展，传统销售市场的局限性越来越明显，为了满足人们的个性化需求网络市场随之而生。而怎样做好网络市场销售也成为了企业的重中之重，市场营销是指个人或集体通过交易其创造的产品或价值，以获得所需之物，实现双赢或多赢的过程。网络市场营销是企业及其与之建立起牢固的互相信赖的商业关系的其他企业所构成的网络。在市场营销网络中，企业可以找到战略伙伴并与之联合，以获得一个更广泛更有效的地理占有。 本文分析了网络销售的重要性，网络环境对消费者的影响，网络营销中的深度合作与适度竞争，网络销售的一般模式，虚拟组织等特点。得出结论：企业的互联网商务活动实际就是企业参与多个企业组成的虚拟组织社区中的竞争与合作的过程。 关键词：网络营销，网络环境，竞争与合作，营销模式，虚拟组织 Abstract With the development of market economy in twenty-first Century, and the limitation of the traditional sales market is more obvious, in order to meet the personalized needs of network marketing people born. But how to do the network marketing has become a priority among priorities enterprise, marketing refers to the individual or collective by trading their products or value, to obtain the required material, process to realize the win-win or multi-win. Network marketing is the enterprise and other enterprise established mutual trust business firm relationship formed by the network. In the marketing network, enterprise can find strategic partners and with the joint, in order to obtain a more extensive and more effective geographical possession. This paper analyzes the importance of network marketing, network environment to the consumer, the depth of cooperation and competition in network marketing, network marketing model, virtual organization etc.. Conclusion: the Internet business is actually is the process of enterprises to participate in the competition and cooperation of many enterprise virtual organization in the community. Keywords：The network marketing, network environment, competition and cooperation, marketing mode, virtual organization 目录 摘要 1 Abstract 2 1、绪论 4 1.1社会背景 4 1.2企业网络营销重要意义 4 1.2.1给企业创造了更多的市场机会 4 1.2.2降低了企业交易成本 4 1.2.3开展网络营销，改善了顾客关系 5 1.2.4开展网络营销，为企业寻找合作伙伴提