BRMCh06ResearchDesignandPlanning.pptVIP

Prof.Yu Hongyan JLU Chapter Objectives 1. What is Research Design 2. Purpose and Research Methods 3. Type of Investigation 4. Researcher Interference 5. Studying Setting 6. Units of Analysis 7. Time Horizon 8. Main Components of a Research Proposal 1.What is the Research Design 2. Purpose and the Research Method Exploratory Study Descriptive Study Hypothesis and Testing Case Study 2. Purpose and the Research Method(contd) Exploratory Study What is exploratory study Research into an area that has not been studied and in which a researcher want to develop initial ideas and a more focused research question When to use Little is known about the situation at hand No information is available on how similar problems Methods Observation, interview, focus groups Qualitative and quantitative research The Goal Develop conceptual and theoretical frameworks Research objectives for subsequent investigation 2. Purpose and the Research Method(contd) What is Descriptive Study Research in which one “paints a picture” with words or number, presents a profile,outlines stages or classifies type. The goal Offer a profile or to describe relevant aspects of the phenomenon of interest to the research from an individual , organizational , industry or person Understand the characteristics of a group in given study Think systematically about aspects in a given situation Offer ideas for further research Make certain simple decisions Methods Structure Interview, Structure focus Group,Questionnaire 2. Purpose and the Research Method(contd) Hypothesis Testing (explanation research ) why What Explain the nature of certain relationships, or establish the differences among groups or the independence of two or more factors in a situation. Focus on why events occur or tires to test and build social theory(Neuman, 2005) When 通常是为了说明某些关系的本质 确定不同群体间的差异 证实两个或更多个因素在特定情况下的独立性 2. Purpose and the Research Method(contd) Case Studies The researcher systematically gathers in-depth inform