汽车英语—林肯简介研讨.pptVIP

Leland named the new company after Abraham Lincoln, his hero and for whom he cast a vote in 1864. The coat of arms appeared on various Lincoln models until the mid-1950s when the coat of arms evolved into the framed, four-pointed star that is currently in use. 林肯汽车，借助林肯总统的名字来树立公司的形象，显示该公司生产的是顶级轿车。品牌标志为：“一个矩形中含有一颗闪闪放光的星辰”。 品牌释义是：“林肯总统是美国联邦统一和废除奴隶制的启明星，也喻示福特·林肯牌轿车光辉灿烂。 lnternational Automobile and Manufacturing Technology Exhibition Automobile HuaQiao Lincoln Vehicle principle WHAT WHY WHO HOW 点击添加标题 Brief Introduction The Lincoln Motor Company is a division of the Ford Motor Company that sells luxury vehicles and limousines under the Lincoln brand. While currently sold primarily in North America and the Middle East, Ford has introduced the Lincoln brand to China in November 2014 . 添加 文本 点击添加文本 文本 文本 点击添加文本 文本 点击添加文本 点击添加文本 文本 点击添加文本 文本 文本 点击添加文本 点击添加标题 Brand Image History Founder：Henry Leland（亨利·利兰） Founding Date： August 1917. Plant ： Detroit, Michigan. 1917 亨利·利兰（Henry Leland）在底特律创办了林肯汽车公司，为第一次世界大战生产航空发动机。 亨利·利兰创造了凯迪拉克和林肯两种车型，被誉为美国汽车工业的“精密生产大师”。 performance