探析当代大学生游消费行为本科毕业论文.docVIP

探析当代大学生旅游消费行为 目 录 摘要………………………………………………………………………1 Abstract…………………………………………………………………..2 引言………………………………………………………………………3 1 大学生旅游消费行为概况……………………………………………5 1.1旅游消费行为理论…………………………………………………………….5 1.2大学生旅游消费行为现状…………………………………………………7 1.3大学生旅游消费行为特点……………………………………………….8 2 影响大学生旅游消费行为的因素…………………………………11 2.1个性因素………………………………………………………………….11 2.2年龄因素………………………………………………………………….11 2.3个人爱好因素……………………………………………………………….11 2.4家庭环境因素…………………………………………………………….12 2.5社会环境因素……………………………………………………………13 2.6社会群体的影响…………………………………………………………13 3 大学生旅游消费行为中存在的问题………………………………15 3.1旅游消费心理不成熟，超前消费与攀比……………………………………15 3.2旅游消费结构不合理，侧重享受与消遣……………………………………15 3.3旅游消费形式盲目…………………………………………………………16 3.4政府和旅游企业的认识误区………………………………………………16 4 大学生旅游消费行为的发展趋势和合理引导对策……………….18 4.1大学生旅游消费行为的发展趋势……………………………………………18 4.2合理引导大学生旅游消费行为的对策………………………………………19 结论…………………………………………………………………….22 致谢…………………………………………………………………….23 参考文献……………………………………………………………….24 摘 要 近年来随着我国国民经济的发展, 生活水平不断提高，旅游这一新的消费热点，正被越来越多的人所接受，出外旅游已成为我们生活中必不可少的部分。当代大学生已经成为旅游大军中一支不可忽视的队伍。大学生旅游市场和学生旅游产业已成为当前社会的热点之一。开发大学生旅游市场，振兴大学生旅游产业，成为促进经济持续增长和社会可持续发展不可缺少的内容。日益增长的大学生人数及其不断增强的旅游消费能力和需求决定了大学生旅游市场开发的巨大潜力，同时有着不可估量的影响。stract In recent years, with the development of our national economy, rising living standards, as a new hot spot of consumption, being accepted by more and more people,tourism has become a essential part in our lives. Contemporary college students have become a important one in the whole group.The market in college student tourism and the student tourism has become a hot point in our society.The development of the tourism market of university students, revitalizing college students tourism industry become the essential content of the promotion of sustained economic growth and sustainable social development. The growing number of students and increasing tourism consumption and demand decide the huge potential and an inestimable effect in the development of the college tourism market.Therefore, it has special sense to have a study