clean edge case study.pptVIP

案例分析 公司概况 2009 Worldwide Health Cleaning Beauty Grooming Sales $13billion Gross profit $7billion Paramount was a global consumer products giant Entered the nondisposable razor market in 1962 and quickly became a respected brand in the industry Nondisposable razor Refill cartridges Revenue $170million Gross profit $92million Operating profit $26million 23.3% Pro and Avail 2009年 Nether Pro nor Avail had introduced significant technology innovation in the last five years. 美国脱毛产品的市场背景 2005 2006 2007 2008 2009 2010 Nondisposable razors $178 $212 $188 $198 $208 $218 Refill cartridges $763 $801 $802