艺术设计毕业设计-睿鹰制药集团VI设计--103274624.docVIP

学号：14061201512 毕业设计(设计报告书) 题目 睿鹰制药集团VI设计 作 者 届 别 2010届 院 别 美术学院 专 业 艺术设计 指导教师 职 称 副教授 完成时间 20  睿鹰制药集团VI设计 毕业设计（设计报告书） PAGE III 摘 要 企业形象是企业文化的外显形态，企业形象的竞争是企业竞争的制高点，企业形象的设计、塑造和管理是市场经济条件下企业谋求生存和发展的重大战略问题。VI作为建立企业形象的有效途径，是一个完整的、科学的、可操作的和可控制的系统化战略，他能全面提升与整合企业的商品力，竞争力与形象力。 睿鹰制药集团VI设计从“企业文化”与“视觉设计元素”等方面进行思考。以简洁为要素，从基础系统和应用系统两个系统进行整体设计，不仅有利于受众对睿鹰制药集团的识别与认同，而且也提高了企业在市场中的形象力与竞争力。 关键词：睿鹰；简约设计；VI设计  ABSTRACT The folk custom culture is the Chinese nation traditional cultureimportant constituent, its glorious history, the bright regioncharacteristic and the profound thought connotation, until now stillwere affecting peoples thought and the emotion, and has provided onekind of unique angle of view for the modern people adaption and thesurmounting reality. The packing design took cultural an importantcarrier, shoulders is inheriting with brings honor to the folk customculture the historical mission. This article chose had the rich northfolk custom characteristic the shoe pad is an object, in understoodand grasped its folk custom culture connotation in the foundation,from aspect and so on structure, design and format carried on theexploration to its packing design, made every effort organicallyunifies the traditional culture and the time individuality, causedtraditional the folk custom culture to obtain one kind of brand-newannotation. Key words: Ruiying; Simple; Visual Identity System  目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc264280375 摘要 PAGEREF _Toc264280375 \h I HYPERLINK \l _Toc264280376 Abstract PAGEREF _Toc264280376 \h II HYPERLINK \l _Toc264280377 引言 PAGEREF _Toc264280377 \h 1 HYPERLINK \l _Toc264280378 1 选题来源 PAGEREF _Toc264280378 \h 1 HYPERLINK \l _Toc264280379 2 研究现状（市场调研及分析） PAGEREF _Toc264280379 \h 2 HYPERLINK \l _Toc264280380 3 设计过程 PAGEREF _Toc264280380 \h 2 HYPERLINK \l _Toc264280381 3.1 设计定位 PAGEREF _Toc264280381 \h 2 HYPERLINK \l _Toc264280382 3.2睿鹰制药集团VI设计构思 PAG