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Fast, Cheap Fantastic: A future strategy forDesign? 快速、低价和美妙的:forDesign进一步发展策略? As a creative professional I try to keep loose tabs on how design and creativity are evolving. These past several months have given me a lot to think about. While weve just begun to witness the heralded uptick, and concerns still linger over a double dip recession—its fair to say the rate of economic deceleration weve all been riding these past 18 months seems to be slowing. And throughout it all, while Innovation may have been famously interrupted, design hasnt been. It has kept evolving. Heading into the recession, two longstanding waves of change were already driving toward disruptive convergence. The first, technology, is already so familiar we generally fail to appreciate just how deeply and profoundly it impacts design. The second, sustainability, while admittedly still a long way from being genuinely understood by design, is just as tirelessly undermining old ways and conventions for doing. The economic crisis added a third wave to this mix; one which more immediately demanded our attention. With the arrival of economic urgency, these three forces combined to create a veritable perfect storm, precisely the kick in the pants design needed to move beyond the innovation rut into which it had fallen. Dont misread me here, innovation and innovation processes are important—but heading into the down turn, innovation had become a poorly defined term thrown about casually and without consideration. Today, technology, sustainability and a renewed interest in results are conspiring to do more to reinvent Design than any set of factors has in the past twenty years. But what will it mean for Design? Any design process operating within todays frugal landscape and endeavoring to produce great work, tends toward three common characteristics: economy, expediency and focus; financial crisis or not, great design criteria for which to strive at any time. Fast Cheap and Good?快速廉价和好吗? Its an old