中小型企业开展电子商务的研究(精选).docVIP

****学院学生毕业论文（设计） 插入校徽 论文题目：中小型企业开展电子商务的研究 姓 名：+++++ 系 别：+++++ 专业班级：+++++ 学 号：+++++ 指导教师：+++++ 摘要 现代网络技术发展，国际互联网的全球化热潮使人类社会进入了一个新的信息时代一种与传统交易形态截然不同的通过国际互联网进行交易的方式应运而生全球化、方便快捷、成本低、效率高、选择性强Internet的到来可以为中小企业开辟更广泛的市场空间。由于信息的竞争在企业的竞争优势中发挥着越来越重要的作用，有了电子商务，中小企业在信息方面就能够与大企业竞争Abstract Of modern network technology, the rapid development of the Internet boom of globalization so that human society has entered a new information age. A traditional trading pattern with different transactions via the internet the way came into being, that is, e-commerce. E-commerce is the use of electronic means to carry out various business activities, its main mode of B2B, B2C, C2C, etc., than a traditional business model of globalization, convenient and low cost, high efficiency, selectivity and other advantages. A very large e-commerce advantage is that it is not only suitable for use in large enterprises, but also a large number of small and medium enterprises are also very beneficial. Vis-à-vis large enterprises, small and medium-sized enterprises, human, financial, information technology strength is weak, the application of small and medium-sized e-commerce is a new topic is worth studying. For Sees, the e-commerce can bring them many new opportunities and challenges; it can solve many difficulties faced by small and medium-sized and problems. The advent of Internet can open up a wider range of small and medium-sized market space. Competition as a result of information in the enterprises competitive advantage is playing an increasingly important role, with e-commerce; Sees in the information will be able to compete with large enterprises. Keywords E-commerce; Development; Problems; Countermeasures 目录 一、中小型企业开展电子商务的背景与意义 1 （一）中小企业开展电子商务的背景 1 （二）中小企业开展电子商务的意义 1 二、中小型企业开展电子商务的现状 2 （一）中小型企业开展电子商务的现状 2 （二）中小企业开展电子商务的原因 2 三 、以安平宜家美公司为例分析企业开展电子商务3 （一）安平宜家美公司基本情况 3 （二）安平宜家美公司取得的成绩 4 （三）安平宜家美公司成功因素分析4 （四）安平宜家美公司案例的启示4 1.企业要正确的选好适合发展的电子商务网站类型5 2.企业制定开展电子商务的工作计划5 3.