Card Customer Satisisfaction Share Experience DRAFT 4.pptxVIP

CCB BAC Share Experience on Customer Satisfaction MeasurementBAC Share Experience Type 1 Feb 27, 2009 Slide 1 ? 2008 Bank of America CorporationConfidential and Proprietary Materials. For use only by China Construction Bank and Bank of America personnel. See applicable contracts. 保密资料。仅供中国建设银行和美国银行人员使用。详见对应合同。 2 Agenda: Basics of Survey Research (WORD DOC) High Level Survey Research Process Respondent Selection Sampling Methodology Questionnaire Design Analysis and Reporting Overall BAC Customer Satisfaction Measurement System CCB Overall Customer Satisfaction System Overview of