unit6.packing.pptVIP

Unit 6 Packaging Words differentiation Package Packaging packing Package 具体的包装，包装的盒子，包装用的材料 The package looks tight. A primary package provides means of protection and handling to a product. General term for the total of the means and procedures is applied by the packaging economy to fulfill the task of packaging. Packaging（包装活动） Packaging is the technique of preparing goods for distribution. Creation of a pack or a packaging unit by combination of product with the package, applying methods of packaging using packaging machines or devices by hand. 包装是为货物配送准备货物的技术，就是应用手工或机器的包装方法，通过货物包装把货物合并处理成一个包裹或一个包装单位。 Packing 打包 Packing, the selection or construction of the shipping container and the assembling of items or packages therein, includes any necessary blocking, bracing, or cushioning, weatherproofing, exterior strapping, and marking of shipping container for identification of contents. 包装就是选择或构建货运包装并在其中装上所需运输的货物，包括任何必需的分隔、支撑或缓冲材料以及外部捆绑材料，并在货运包装上标明所运送的货物。 Key points The functions of packaging(p105) Packaging materials(p118) Packaging Marking / Labeling (p105) Discussion The functions of packaging Two basic functions of Packaging Logistics marketing The logistics function of Packaging One of its basic purposes of packing is to protect the contents. This is important because the item have to withstand a lot of handling between the factory and the consumer. The marketing function of Packaging A second purpose is to make item look appealing to the buyer, especially through the use of appealing colors. In recent years, the significance of packing has been increasingly recognized, and today the widespread use of packing is truly a major competitive force in the struggle for markets. Sound packing will help promote the sales, while bad or insufficient packing affects sales. Types of Packaging Basic types of package: the consumer package消费者包装 the industrial package工业包装 Consumer Package also referred to as the inter